Listen to your mother
Take a IATI !
Mothers have been warning us (and getting it right) for centuries about everything that can happen to us, wherever we go. After centuries of advice and warnings, they have already found the most universal advice, the one that works for any eventuality.
SERVICE Campaign in digital and outdoor media at airports

A humorous campaign to remind travelers of the importance of taking out travel assistance insurance.

Launched on Mother's Day, it impacts where the journeys begin; in travel blogs and in a "last minute" promotion at strategic points in the Madrid and BCN airports.