25N – BUM

25N

We were given the job of developing an educational campaign about sexual violence and the importance of consent, which, with the recent passing of the Sexual Freedom Act, is currently a subject of much debate and public discussion.

CLIENT Generalitat de Catalunya

SERVICE CAMPAIGN 360

The project involved creating a variety of relatable everyday and real-life scenarios that we would all be able to associate with metaphorical situations of sexual abuse.

A series of eight spots sharing the same core structure were created that aimed to highlight a range of metaphorical sexual violence scenarios outside of the context of intimate relationships that would promote reflection on how irrational and unjustifiable they are.