ENVÀS, ON VAS?
2022 marked the tenth anniversary of the legendary "Envàs, on vas?" (Where should my rubbish go?) campaign and the Catalan Waste Agency approached us to come up with a campaign to commemorate and pay tribute to it. And that’s exactly what we did. Having won the Agency Awards, we developed an extensive campaign consisting of a wide range of pieces and targeting a broad range of media channels.
CLIENT
Generalitat de Catalunya
SERVICE
360 CAMPAIGN
The musical.
Our vision for the new campaign was to capture the essence of the original advert in the style of a grand musical. The vibrant adverts were a celebration of music, colour and diversity that represented modern society and, above all, appealed to Millennials and Generation Z.
The campaign was brought to life by a glittering cast and cameos from The Mamzelles former member, Bárbara Mestanza... and Lildami!
TV, internet, social media, OPIs, press and some spectacular vinyl-wrapped trains.
