We’re creating a monster
The most terrifying monsters are those we can’t see. They are the hardest to stop and their destruction the most difficult to control. This was the inspiration for the wet wipes monster we developed for the Catalan Water Agency (ACA) in collaboration with the Government of Catalonia. A monster lurking in the pipes of our buildings, clogging up sewage treatment plants and wreaking havoc on the environment.
CLIENT Agència Catalana de l'Aigua
SERVICES 360º campaign

The goal was to create a campaign
to raise awareness without moralising,

which is why we opted to draw on a cinematic
reference from the collective imaginary:
a monster in the sewers.