Gent de profit (people against waste)
Every year, 35kg of food waste is generated per person in Catalonia, adding up to a total of 260,000 tons annually. Our aim was to make the people of Catalonia aware of this as a problem and promote a return to traditional practices of making our food go further.
CLIENT Agència de residus de Catalunya
SERVICE 360º campaign

Various well-known personalities, such as Tortell Poltrona,
Christian Escribà and Laia Ferrer, were brought on board
to maximise the campaign’s impact.