We were given the job of developing an educational campaign about sexual violence and the importance of consent, which, with the recent passing of the Sexual Freedom Act, is currently a subject of much debate and public discussion.
CLIENT Generalitat de Catalunya

The project involved creating a variety of relatable everyday and real-life scenarios that we would all be able to associate with metaphorical situations of sexual abuse.

A series of eight spots sharing the same core structure were created that aimed to highlight a range of metaphorical sexual violence scenarios outside of the context of intimate relationships that would promote reflection on how irrational and unjustifiable they are.