Just the ticket, however you travel!
We divided this challenge into two stages: the first of which was to develop names for the two new types of integrated travel cards that would replace the T-10 and T-mes: T-casual and T-usual.
SERVICE 360º campaign / Naming

The second stage involved
the creation of a highly memorable campaign
to explain the different features of the new tickets.

T-casual T-usual

Two names corresponding to the specific functions of each card that would be on everyone’s lips during their launch.

As the campaign was all about a new way of travelling around, we decided to play with the concept of movement.
We choreographed various dances performed by a company of professional dancers at the different ATM locations.