Gran Via 2
Gran Via 2 forms the backdrop to a world of sensations. Its neoclassical architecture and impressive scale combine to make this a truly unique shopping experience.
Because the place matters.
SERVICE Outdoors campaign

We played with the centre’s architectural elements,
represented in hyper-realistic monochrome 3D.
A perfect canvas, somewhere between
reality and the world of dreams.

The various objects and individuals were positioned as the protagonists of the campaign, with the artistic direction firmly focused on the world of fashion.