Be inspired by every journey
When devising the campaign for the 14th TMB Short Stories Competition we took our inspiration from our trips on the underground to write three micro stories based on the names of Barcelona’s Metro stations. Simple, right? Actually, extremely tricky, take it from us!
SERVICE 360º campaign

The names of the campaign’s main protagonists, Ildefons, Pep, Eulalia and Marina, were taken from four of the city’s Metro stations and dreamed up by BUM’s resident copywriter, Alex.

We love the idea because of its simplicity and the fact that it never fails to make us smile.

The result was displayed on illuminated advertising panels and buses, and were used in TV animations, social media, and radio and press spots.